Ruaidhri Ryan’s semi-staged documentary follows a crew of technicians setting up props in a film studio. The camera casually observes the action, falling in and out of focus as the crew carefully construct the kind of tracking shots one might expect to find in an advertisement. Belt Craft Studios refers to the shoot location — a north London studio used in hundreds of commercials, promos and music videos, permanently furnished with vintage paraphernalia. The environment and the objects within it are used to simulate a seductive sense of authenticity.
Belt Craft Studios, like much of Ryan’s work, considers the fetish of a supposed authenticity, which has intensified in parallel with our technological capacity to revise, reshape and perfect almost everything.